SEO (Search Engine Optimization) refers to the optimization and marketing activities that enable the website work being done to improve website ranking and traffic across major search engines (Google, Bing, etc.) Search engines rank the websites based on the relevant search phrases. The goal of SEO is to help clients achieve higher ranking in the major search engines.
How does SEO work?
There are many strategies that can be used to optimize a website for search engines. By combining elements of on-page optimization and off-page activities, search engines starts to index and rank your website on top.
How can SEO affect my company?
A strong search engine optimization campaign can improve your company’s search engine ranking position (SERP) in major search engines which allows potential customers to find you.
While there are many ways to drive new users to your homepage, search engine optimization is one of the best ways to bring new visitors to your website.
Imagine being able to offer your services to a wider audience through search engines. New traffic means greater possibilities of a sale. Having more visitors and customers can lead to greater revenues and better opportunities for growth.
In order to get accurately engaged in SEO operations, we perform an analysis of your website. We gather information about the overall size of the website pages, perform an in-depth website review, and compare your website with your competitors. During this time, we start planning for a detailed SEO strategy, perform keyword research, and simultaneously optimize title and meta tags.
We engage in a lot of preparation to ensure that your website meets numerous technical standards. This way we ensure that visitors will be able to access your website and search engines will effectively crawl the website’s content.
We even access a wide variety of tools ranging from Google’s “Analytics” service to proprietary applications while testing the performance of the website page size and loading time. SEO India provides an analysis different features, ranging from broken links to appropriate error messages and error codes.
On Page Optimization
A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly. An analysis and revision of the internal link structure, content keyword density, and duplicate content is performed and necessary changes are made a to ensure a high content integrity. Furthermore, additional steps are taken to improve upon website content.
Off Page Optimization
Search engine optimization also requires the creation and maintenance of optimization techniques outside of website domain. Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release, we create relevant content and incoming links to improve traffic of your website from different sources. This also assists your website’s rankings in major search engines.
SEO India provides reports that strive to give each customer a detailed understanding of the progress of their search engine optimization initiatives. This includes website reports for specific search phrases, link building efforts, and directory submission efforts. Further, keeping track of rankings can provide an understanding of the efforts put to maintain your ranking in the search engines or to improve them.